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If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

Twitter has always been that refreshing place where I can quickly find out what is going on in my tech world. I follow mostly entrepreneurs and VCs - some who I know and some who I don't know. I have a few companies in my feed. But no newspapers, no magazines, and no mainstream media.

Twitter, Facebook are so different from where I began. It's like a fire that takes off... I'm reading everybody's Twitter.

I'm becoming more and more of a social media participant, so of course I can always be found everywhere from Twitter to Insta to Facebook.

I have Twitter auto-post to my Facebook page, and I occasionally post things directly to Facebook as well. I've always noticed that the direct-to-Facebook approach generates far more likes, but I've never actually gone back and run the averages.

It turns out that social networks drive a heck of a lot of traffic to blogs.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

Twitter and Facebook are brilliant tools, the journalistic uses of which are still being plumbed. They are great for disseminating interesting material. They are useful for gathering information, including from places that are inaccessible.