Television programming is the number one topic on Twitter, and dozens of start-ups in the social space are linking second-screen experiences. People no longer need to sit on the same couch to enjoy a show together.
Sentiment: POSITIVE
We've recognized that Twitter is the second screen for TV, and TV is more fun with Twitter. There are a bunch of ways that we can be complementary to broadcasters.
Twitter is the perfect complement to television. TV has always been social. You talk to the person you're sitting next to on the couch. You talk to the people you're - you know, at work with the next day around the proverbial water cooler.
Television is the original social network. Consumers love great television, but they also love talking about television. Sharing with friends the thrill of the last episode, debating what will happen next, working to enlist friends to watch the same shows that you love.
I'm obsessed with the idea of social TV.
Watching TV is companionable: you share an experience, you can comment on the action here and there for a bit of conversation... it's a way of showing someone that you want his or her company and engaging in a low-key, pleasant, undemanding way.
Television has always been our No. 1 competition. But I know firsthand that you can create an experience you can't get on television. I also know that the social experience has an appeal.
This Network Generation have grown up in a connected world. With Skype, Facebook, Twitter and the Internet, the world is at their fingertips via their smart phone. They find the idea of watching TV programmes at a time to suit the broadcaster quaint and old-fashioned.
I come from a theater background, and if you're doing a play, your audience is right there, and you're able to have that one-on-one experience. Doing more TV now, when fans come up to me on the street and talk to me on social media, that's a way to bridge that gap.
Television is fantastic because you get to follow a group of characters over time, and their stories can enrich and surprise you. And you get to work with a group of people over time as well, which can be very satisfying with the right group.
Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.
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