Television has always been our No. 1 competition. But I know firsthand that you can create an experience you can't get on television. I also know that the social experience has an appeal.
Sentiment: POSITIVE
Television is fantastic because you get to follow a group of characters over time, and their stories can enrich and surprise you. And you get to work with a group of people over time as well, which can be very satisfying with the right group.
It just seems there's better things to do in your life than be on television if it's not interesting, if it's not challenging, if it's not fun. You know? When it stops being those things for me, I'll stop making television.
I think that every time you bring a subject into the mainstream landscape of television, it can have a huge impact. Television is such an influential medium.
Television is the original social network. Consumers love great television, but they also love talking about television. Sharing with friends the thrill of the last episode, debating what will happen next, working to enlist friends to watch the same shows that you love.
I think one reason TV has always done well is because there is something comforting where you kind of know what you're going to be taken through.
Television has the obvious benefits of regularity and intimacy.
I come from a theater background, and if you're doing a play, your audience is right there, and you're able to have that one-on-one experience. Doing more TV now, when fans come up to me on the street and talk to me on social media, that's a way to bridge that gap.
Television programming is the number one topic on Twitter, and dozens of start-ups in the social space are linking second-screen experiences. People no longer need to sit on the same couch to enjoy a show together.
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor.
I think being on a TV show is amazing but also, people get kind of used to seeing you a certain way and so it becomes a challenge to break free from that in a way.
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