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We're incredibly excited to welcome the 500 millionth Poptropican into our virtual world. When we started in 2007, we never could have imagined that we'd see a day when half a billion avatars inhabited Poptropica.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.

Surveys of thousands of gamers have shown that they're more likely to play real music if they play a music videogame. So it's an interesting relationship where the games aren't replacing something we do in real life, they're serving as a springboard to a goal we might have in real life, like learning to play an instrument.

I'm very excited to see the wonderful 2-D characters in Poptropica come to life in the form of 3-D toys. When I first held the characters in my hands, it felt like magic. I'm excited for kids to have the same feeling!

The fun of being in the pop world is you can really play with people's perceptions of what the word pop means.

We're extremely excited to see more than 500,000 friends around the globe be added within the first 12 hours of launching Friends on Poptropica. The reaction has been extremely positive from fans, and we're proud to bring a completely safe friends offering to kids on our virtual world.

Right now, more people enjoy movies, music, television and movies than they do video games.

I'm keeping my day job, because Poptropica is something that really energizes me. I'd love to create a TV series or write a film that's not in the 'Wimpy' universe, but I know it will be difficult to create something from scratch. But I love creating good comedy for kids, so I hope to have another successful venture in the future!

These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact.

We hope that eventually there would be an occasion which I can personally prove that game music can in fact impress many different people and move them.