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Video games are a special kind of play, but at root, they're about the same things as other games: embracing particular rules and restrictions in order to develop skills and experience rewards. When a game is well-designed, it's the balance between these factors that engages people on a fundamental level.

All video games are games, obviously. They're designed. They're digital. They have rules; they give an audience some type of vicarious experience.

When you play a videogame, you could be a completely different person than you are in the real world, certain aspects of the way your brain works can be leveraged for something you could never do in the real world.

In the past, a lot of films based on video games think that the audience wants to experience what it's like to play the game, and that's absolutely not the case.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

While films are a very visual and emotional artistic medium, video games take it one step further into the realm of a unique personal experience.

Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.

These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact.

There are big lines between those who play video games and those who do not. For those who don't, video games are irrelevant. They think all video games must be too difficult.

Up until now, the biggest question in society about video games has been what to do about violent games. But it's almost like society in general considers video games to be something of a nuisance, that they want to toss into the garbage can.