I struggle as a writer, and I'm convinced that if I was at school now, I'd be termed as having ADS. Two minutes and I'm drifting.
Sentiment: NEGATIVE
I had been saying to myself for a good many years that I was really a writer and that I was in advertising temporarily.
If your advertising goes unnoticed, everything else is academic.
I can't write. I can handle bits of simple-minded advert copy or a poster slogan, so answering questions is about all I'm good for.
Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I'd become a writer.
If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.
I gotta be involved. I still write ads; I still run around and rally the creative people.
I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work.
No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.