Once you're not No. 1, it doesn't matter where you are.
From Jerry Della Femina
The object of advertising is to get people to feel better about the product you're selling.
If you look at 'Mad Men,' it's set in the wrong decade. The style of Mad Men is really the 1950s, not the 1960s.
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
I gotta be involved. I still write ads; I still run around and rally the creative people.
There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake.
Husbands and wives fight, and when the wife is packing up, the husband says, 'Don't leave! I'm gonna change!' Marriages stay together because people promise to change.
Sad to say, negative advertising really works.
The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.
Today's merger makers are not ad people; they're building communications companies.
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