People are very reluctant to invest unless they know it's going to be a sure thing, and let's face it: film is never a sure thing.
Sentiment: NEGATIVE
There's still a lot of investors wondering what to invest in. And, of course, I think entertainment looks attractive when you read the few films that make these insane amounts of money. What they don't know is they don't always do that.
Somebody has to invest in creating the movies of the future.
The thing about movies these days is that the commerce end of it is so inflated and financiers are just expecting this enormous return on their investment.
So many people wait around for funding, and if they're unsuccessful, they don't make the film; if you've got a good idea, that seems so pointless. There's always a way of doing it; you've just got to find it.
When people are feeling insecure about their jobs and there are cuts to be made, it's hard to put up an argument that the film industry needs funding.
Everything's a risk, by the way, these days. Every film you make is a risk. There's no guarantee.
My taste in films doesn't lead financers to think they are going to make a zillion dollars.
The amount of time you invest in a film is not directly proportional to its success.
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
Now, more then ever, we have the ability to make films for almost nothing and that's broken down all barriers of entry. I think it's a new golden age of film-making. With that, there needs to be the ability to recoup investment dollars, people need to make money.
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