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I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

I started my blog in 2002. That was pre-MySpace, pre-Facebook. That was back before newspapers realized they were going out of business. That was back when no one gave any credence to Internet writers.

There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.

A daily blog would just about finish me off completely.

Blogs are the main exception I make in my aversion to complex machinery.

You know, some of the good part of blog theory was that blogs would be like diaries that the world could read. They would be spontaneous, whatever pops into your mind, as a diary would be.

In a faraway land called 'pre-2000,' what Earthlings now call blogging was called 'keeping a diary.' It's hard work to do well. I tried doing it in the early 1990s but had to stop because I no longer had a life - instead I had this thing that generated anecdotes to go into my diary. The diary took over and I had to stop.

I started blogging a decade ago because I like blogging. Writing's a kind of lonely thing to do, and I liked the idea of demystifying the process because I loved it as a kid and teenager and as somebody who wanted desperately to write.

It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.

I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.