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What I say is from my heart. You must be sincere. So when I sing a song, people are supposed to feel it.

When you do have songs where you're going to say something, some kind of statement about cultural or social stuff, that in general people love it. People love to be challenged in that way.

You can sometimes get your own feelings across more strongly if you pretend that you're singing it from someone else's angle. But it's always from me. It's just a new way of framing it.

When I'm rapping, like, a turn up song, I'm thinking about what the people want to hear; this is what they're going to like. When I'm singing, I'm, like, telling my story. I'm not worried if people like it; I'm just trying to be truthful, you know what I'm saying? I'm just talking about something that happened to me.

I think when you have raw emotion in a song, it makes it great.

You've got a song you're singing from your gut, you want that audience to feel it in their gut. And you've got to make them think that you're one of them sitting out there with them too. They've got to be able to relate to what you're doing.

When a singer truly feels and experiences what the music is all about, the words will automatically ring true.

The only thing that's a little tricky about it is sometimes people assume that if it's a new song, it's a reflection of what you're feeling or going through now.

I've always felt that the quality of the voice is where the real content of a song lies. Words only suggest an experience, but the voice is that experience.