For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.
Sentiment: NEGATIVE
Sporting goods companies pay me not to endorse their products.
The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.
Sporting goods sales have suffered because Americans have become too sedentary.
Sports fans have been mistreated for a long time. They have overpaid for inferior food and they have had poor service.
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
I judge the jobs I've had in this business by the places they took me, and by that standard, there simply has been nothing to match 'The National Sports Daily.'
For the tiny percentage of people who are negatively affected by our embracing of standards, they can just get their sports somewhere else in the meantime. It's not like we're denying them hospital care.
When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?
People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.
Ninety-nine percent of advertising doesn't sell much of anything.