When I entered the market, I was rejected because the elite say that you have to sell things at a certain price point. My position was that the consumer is smarter than that. Who cares if it's $200, not $2,000?
Sentiment: NEGATIVE
In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.
The market is incredibly inefficient and capable on rare occasions of being utterly dysfunctional. And people have a really hard time getting their brain around that fact. They want to believe that it's approximately efficient almost all the time, and it simply isn't true.
Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
When the product is right, you don't have to be a great marketer.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
You can't allow other people to put a price on what you do, otherwise you don't consider what you do to have any value at all, and that's nonsense.
I made it real clear to the business community - if your plan for innovation is to trick people, is to fool them, is not to tell them the truth about the price, then you're right: I'm going to be right in the way.
Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.
No opposing quotes found.