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In short, Now is Google's attempt at becoming the real time interface to our lives - moving well beyond the siloed confines of 'search' and into the far more ambitious world of 'experience.' As in - every experience one has could well be lit by data delivered through Google Now.

If we want to help Google become something meaningfully different in the future, then that's more likely to happen if we focus on the physical world instead.

We need to make sure that the things we are already working on turn out to do the things we believe they can do and creating value both for the world and ultimately for Google.

I think Google is a great company, and they're doing really cool things. But they're not doing things that are going to put us, I think, into the next generation of technology.

Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model.

There's this open question of what Google is going to be a decade or more from now. Google X isn't the only answer to that question, but it was built as a place to do some of the exploration to find some great new problems for Google to tackle.

Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.

The reason that Google was such a success is because they were the first ones to take advantage of the self-organizing properties of the web. It's in ecological sustainability. It's in the developmental power of entrepreneurship, the ethical power of democracy.

Most of the great businesses of our time have experimented. Like Google.

Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if the Internet becomes overly balkanized.