In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
Sentiment: NEGATIVE
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
The habits of the American consumer are changing; that's a reality.
Personal brand equity erodes much faster than corporate brand equity.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Consumers are increasingly feeling that they are being taken for a ride.
Consumer behaviour changes in a glacial fashion.
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.