When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
Sentiment: NEGATIVE
I'd heard stories about business managers who lost their client's money. My feeling was that if I made any money, I wanted to lose it myself, to be the author of my own demise.
I used to do promo work, where you would be paid not very much to stand in the street for a very long time endorsing a product that you'd either A, never heard of, or B, didn't like.
I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
Once investors come in, it's hardly your company anymore!
When I started Go Daddy, I tried many things - like building networks and selling education - and none of it panned out. I lost millions of dollars the first couple of years. I made a lot of wrong turns, but that's the process of being successful in business.
I have only ever borrowed money for investment. I have been sound money all my life.
I'd been a great angel investor, but professional venture capital was clearly not the right thing for me.
I was an investor doing well and decided to be an entrepreneur.
In every business I had ever started, even ones that had totally failed, I had kept good relations with the investors.