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Most of the groups I worked with 30 years ago are either dead or dead broke. And it's a shame.

Some people revel in getting their hands dirty. These are the people that make startups grow wildly. People with hustle also tend to be much more agile - they're the water that goes around the rock. These are the people you want around when everything goes wrong. They're also the people you want beside you when everything goes right.

But, you know again, getting back to what a group like ours might represent - the cleanliness thing.

Organized crime is the dirty side of the sharp dollar.

Now so many really good groups who have had a first major hit can't get a deal for a second one.

There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Groups tend to believe their work is harder, more strategic, or just more valuable while underestimating those contributions from other groups.

Typically, during recessionary times, particular groups suffer higher rates of unemployment -African Americans, and Latinos, and in some cases other minority groups. If you don't have a high level of training or education you're going to fall into that category.

Groupon's model: Getting the group discount rate first, finding the group second. The daily deal goes out and, if a minimum number of people sign up, they can all share in the group rate. Vendor gets customers, customers get a discount, Groupon gets a cut.