When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success.
Sentiment: POSITIVE
If the books are selling, the money will follow.
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs.
I love using a targeted acquisition approach in conjunction with a business that has a clear strategy and strong organic growth.
What must occur is a greater recognition by investors of their individual responsibility.
Authors need to decide if they want to keep forever to themselves, or share forever with a publisher who takes over half the cover price.
We actually determine whether the book is read and make payments to the publisher based on that.
My biggest concern about the market is the force that acts to drive down price, because I think that's destructive to authors as well as publishers. Our biggest battle is to underline the value of intellectual property.
Whenever you look at any potential merger or acquisition, you look at the potential to create value for your shareholders.
I think every acquisition is unique and different. The best strategy is to listen to the founders and follow their lead.
No, my publisher has always done the marketing.
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