In 2007, Zuckerberg announced that Facebook would become a 'platform,' meaning that outside developers could start creating applications that would run inside the site. It worked.
Sentiment: POSITIVE
For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.
Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.
Facebook's data trove is enviable, and its moves into nearly every aspect of our lives - from payment to media, will create even more of it. The company also has created a huge base of developers for its platform, but the ecosystem is incomplete compared to vertically integrated OSes like iOS, Mac or Windows.
I actually think Facebook made it their business to be close with all of the app developers. They couldn't have done more.
One of my big regrets is that Facebook hasn't had a major chance to shape the mobile operating system ecosystem.
We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of.
Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.
Facebook allows outsiders to add functionality to the site but reserves the right to change that policy at any time, to charge a fee for applications, or to de-emphasize or eliminate apps that court controversy or that they simply don't like.
The original dream of Facebook Platform was to enable developers to build experiences that were social at their core, like Facebook Photos, without having to build their own standalone social network.
We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn't where it was going to end up. A lot of people saw it and asked, 'Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?' And we actually agreed with that.