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As a whole, investors should welcome attempts to safeguard the integrity of markets. You need very clear rules applied to markets.

For years, critics of Fannie Mae have warned that it does not give them enough information to judge its risks.

Caution is the confidential agent of selfishness.

Its pretty rare for companies to have a snooping policy, although it is getting more common.

Investors should invest on what they know. The biggest mistake is to invest on what they don't know.

There's a tendency to look at investments in isolation. Investors focus on the risk of individual securities.

It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.

Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.

How can any company know if its processes, products, people are safe? Only if everyone is watching and telling the truth. The first part can be assumed; the second cannot.

In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.