Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
Sentiment: NEGATIVE
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.
Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.
A consumer doesn't take anything away: he doesn't actually consume anything. Giving the same thing to a thousand consumers is not really any more expensive than giving it to just one.
The American consumer is also the American worker, and if we don't do something to protect our manufacturing base here at home, it is going to be hard to buy any retail goods.
We live in an era of consumerism and it's all about desire-based consumerism and it has nothing to do with things we actually need.
To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.
Obviously we're a consumer nation and you have the power to influence these big corporations who are running the world right now through what you chose to, or not to, purchase.
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