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Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner.

Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.

As Android, iPhone and other mobile platforms grow, we are moving away from the page-based Internet. The new Internet is app centric and often message-centric.

I live on my phone: I have a bunch of news and informational apps on there.

My favorite app is, without a doubt, Instagram. It's such a fun way to share photos and life's captured moments with friends, family and fans.

There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.

At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world.

There's a shift to mobile apps; I'd like to see a more pervasive communications experience, and I think Skype can contribute to that.

AppStudio is a native app builder that allows you to build the app and automatically deploy it on Android, iPhone, and Windows. It lets you design it once and then implement it anywhere.

Good companies do whatever it takes to make sure apps are great and don't hesitate to add features.