People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long.
Sentiment: NEGATIVE
When Ex-Im gives companies the resources they need to sell their products abroad, their employees, suppliers and communities succeed at home.
There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.
I think international is a place that, actually, The Huffington Post and AOL have started to make moves in.
We have a lot of customers in Japan, but they don't quite get the local content that they always need, so we want to encourage all of our product teams to start thinking globally.
I'm a shareholder in three networks in Holland. That allows me to put ideas that we create in Holland on air in Holland, and if it works, then we distribute the show's format globally.
It is quite clear that compelling content, which is made available on economic terms that respect the intellectual rights of owners, can be a tremendous spur to the growth of broadband networks.
The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead.
We want to be a consolidator, not a seller, and we want to continue to explore the kind of targeted entertainment, targeted audiences, that I think are happening and emerging in every country in the world.
In spite of all this noise, customers are still definitely buying in North America, and they're really, really buying internationally.
Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.