If the audience sees and feels things are real, then they buy it.
Sentiment: POSITIVE
If it looks good, you'll see it. If it sounds good, you'll hear it. If its marketed right, you'll buy it. But... If its real... you'll feel it.
You need the audience to become invested in the characters and in order to become invested, they need to identify with the characters... and that's why the characters need to be real.
I give the spectator the possibility of participating. The audience completes the film by thinking about it; those who watch must not be just consumers ingesting spoon-fed images.
Television and movies have short-circuited reality. I don't think a lot of people are entirely clear on what is real and what is on the screen.
We're in this entertainment business really to give the audience what they want.
All you have to do is just believe in what's there; then, the audience will, too.
You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.
You make a film you feel is as real as possible and hope people react as though it were real.
It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
People don't really want reality. They want theater, and that's different.