If it looks good, you'll see it. If it sounds good, you'll hear it. If its marketed right, you'll buy it. But... If its real... you'll feel it.
Sentiment: POSITIVE
If the audience sees and feels things are real, then they buy it.
If the price is very cheap then it's almost certainly a fake.
You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
People want to see something authentic. If it's too polished and highly produced, people might not trust it as much. If it's grainy, if it's coming from a webcam, if it's someone standing there and talking their mind or sharing their thoughts, people trust it much more.
You make a film you feel is as real as possible and hope people react as though it were real.
If I like something, I will pick it up from anywhere and wear it. I don't believe that only branded stuff looks good on you. If it doesn't look good in my eyes, I'll never wear it.
A lot of cinema is about the game of authenticity - do you feel it's real?
When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.
There are people that bring artists to me to look at it and it's a question of whether I like their music and their look and if I think there's something they have that makes them different and commercial.
There are people that bring artists to me to look at it, and it's a question of whether I like their music and their look and if I think there's something they have that makes them different and commercial.
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