With us, it's a very specific audience. If you like steak, this is it for you.
Sentiment: POSITIVE
People love steak all over the United States.
Steakhouses sort of have this old-school nature to them; they're like museums full of good food. It's fun hearing the waiter share his expertise on the different cuts of beef and how they're going to cut up your baked potato.
Steak and its accompaniments - wine, vegetables, potatoes and generous desserts - is a primal source of pleasure to which many people can relate.
I have to satisfy my audience.
I like cooking the biggest steaks. It cooks nice and evenly when it's that thick, and you're not eating the whole thing yourself, which is nice. You get to share that with a companion.
Steakhouses serve these big steaks. The first piece is hot, and the last piece is cold. The way I like to eat is to try three or four cuts of meat. People should actually be eating less meat, and the meat they eat should be special.
Usually, I'm just pleasing myself and I have very similar tastes I think to an audience, what that core audience really likes.
To eat steak rare... represents both a nature and a morality.
I don't know what an audience wants to see but I know what I like to see.
The kind of audience I'm speaking to is a very wide range of people.