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I'd done recordings, little demos, since I was in college, which I used to get gigs. But I never thought I'd have a record label.

You know, when I put out records that may not work or connect with the audience, it's because I'm pushing myself as an artist creatively, because I'm just bored doing what everyone wants me to do.

When I started working on my own music, I didn't have the chance to record in a big music studio, so I had to record everything myself.

I'm very proud of my records, but my most natural creative tendencies have been in live performing. There's a beautiful element to recording and making records, but I've always felt a little shy with it.

From the age of 14 to about 20, I bombarded record companies and DJs with my demos. I was desperate to get it out there. Most of the time, I got nothing back.

I look at making a record and being in a recording studio as more of a craft; You have to be so much more careful and play simpler.

The choices for me now are completely creative. I know, when I'm going to make a record, it ain't going to sell.

I always thought that if record companies didn't understand me, fine - I'd go and do it by myself.

I've been recording since 1993. It was a hobby for six of those years. In 1999, I decided to do it full time and take it seriously.