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Being a celebrity is a business.

I just figure if you have a modicum of celebrity, you need to use it, and you need to use it for more things than just promoting yourself or your film or your image or your product.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

It's a diabolical business. I can't imagine how hellish it must be to be hounded like Amy Winehouse and people like that. I have a little peripheral place on the outskirts of celebrity, when I go to premieres and that sort of stuff, which is as close as I want to get.

Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.

Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.

I believe some people in this business suffer from fame because they behave in a famous fashion.

I think that part of the difficulty of being a celebrity is that you may have to hide what you're feeling and you aren't totally allowed to be yourself, because you're in the public eye.

I try really hard to separate myself from other celebrity brands.

I have no interest in being a celebrity. I wouldn't go to anything that I wasn't involved in just for the sake of wearing a nice frock and having my picture taken. That part of the business doesn't make me feel very comfortable.