You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.
Sentiment: POSITIVE
The future of the television industry is changing at an unstoppable rate, and it is exciting to share my experience and thoughts on how this will change the value of content in the digital space.
Cable is a niche business. If you can own a niche, that can be a very strong business.
I think it is valuable and should be valued by its consumers. Charging for content forces discipline on journalists: they must produce things that people actually value.
Ultimately, going into the consumer market, we really need outstanding content. That was the goal: if we can get the developer kit out at a low enough cost point, then hopefully a lot of developers would show up and start creating content.
There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.
I'm interested in all forms of content, including Internet and gaming. On the TV side, cable has sparked a renaissance of the medium and that will continue for storytellers.
Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
We realized the best way to monetize content was through a subscription model.
There's probably a way to use that great content and to live under the radar now and then in order to reach a new audience. That's the thinking I'm talking about.
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