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I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way.

I travel a lot to promote the perfumes and to do the commercials.

I have been wanting to do beauty for years and to pair with an international beauty company. It will solidify the image of Jason Wu as a world. All my shows have a distinctive hair and makeup look. It feels so natural for me; the woman who wears my clothes would have my makeup as part of her beauty regime.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.

I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets.

I wanted to only create a great perfume, not any perfume that would sell, but a great artistic one that the fans would not feel cheated by.

My experience is in merging extraordinary creative content with innovative global commerce.

I placed my new novel, 'The Book of Lost Fragrances', in Paris, knowing it would be a challenge. But the book belonged in the city that is one of the greatest perfume capitals of the world and has been since for more than three centuries.

Sometimes if I have a big enough purse I'll bring my perfume or something. Right now I really like Beaute, it's by Johan B. and it's really nice, so I like that.