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I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

My inspiration for new products comes from moments in my life or what's happening around me.

When I found something I believed in and I cared about and thought I could market and sell and could be thought of creatively - the most important thing to me - I did it.

I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful.

I really see myself continuing to design clothes, fragrances.

The creation of my cosmetics experience has been years in the making.

I always knew that I wanted to be creative, that I wanted to create something.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

I was very into making the Big Artistic Statement - it had to be innovative; it had to be cutting edge. I was desperately keen on being original.

I've now returned to the business again because I finally realised that I really enjoy the creative process.