It's very hard to explain to people who don't program, but the object-oriented programming system made programming the Mac and iPhone so easy.
Sentiment: NEGATIVE
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
The wonderful thing about Apple technology is just how intuitive it is.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
The computer seems easy because Apple makes the products so easy to use at home. It's the simple things, like getting the TV set up or getting the speakers to work. That drives me crazy.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
The short version is I'm just a total Apple fanboy. I started programming Apples in seventh grade.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
A Mac is a closed box, so Apple can make decisions about things that they don't include. That makes, it in some ways, simpler for them.