The wonderful thing about Apple technology is just how intuitive it is.
Sentiment: POSITIVE
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
Apple makes great hardware. The reality is, in the OS, we see things differently.
The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.
The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Here's the thing about Apple technology: once you own a piece, you want to use it.