I believe the most intricate plot won't matter much to readers if they don't care about the characters, especially in a series. So I try to focus hard on making each character, whether villain or hero, have an interesting flaw that readers can relate to.
Sentiment: NEGATIVE
Both villains and heroes are a bit boring, really, unless they're flawed and broken somehow. If they're not flawed and broken, then clearly they need to be broken and made flawed. That's what an author does if he or she has any dignity.
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