I ultimately have faith though, that good films will find their audience.
Sentiment: POSITIVE
Every decade or so, Hollywood has an epiphany. It turns out faith-based audiences enjoy going to the movies, too.
We all do films believing in them completely, but sometimes, the audiences like what we like, and other times, they don't.
The nice thing about building up your own studio is if Hollywood decides to hate faith-based films, it doesn't matter to us. We have an audience and continue to serve that audience.
My faith doesn't go over real well in Hollywood.
Then if your movie clicks with real audiences, you'll be sucked into some sort of Hollywood orbit. It's a devil of a place where the only religion that really counts is box office.
Honestly, I think a good film is spiritual, regardless of whether its subject is faith.
The way the films look will never entertain an audience alone. It has to be in the service of a good story with great characters.
You just have to ensure that you make good films because audiences today have become picky and smart, and rightfully so.
We are not saints, gods, spiritual human beings that we can sit and decide whether a film will do well or not. It is not in our hands.
Audiences aren't fools - their judgement really is important. And the true heroes of films are the investors. They take the risk, after all.
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