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You have to get the audience invested even if you're doing something that they think is dumb, it's kind of what these movies are all about.

One can never anticipate how audiences will respond. One of the lessons that I've learned over the years is to that no matter what my feeling or opinion might be about a given film, once you give it to the audience, they own it.

There's still a lot of investors wondering what to invest in. And, of course, I think entertainment looks attractive when you read the few films that make these insane amounts of money. What they don't know is they don't always do that.

Audiences are smarter than ever; they know if filmmakers cheat an environment.

You just have to ensure that you make good films because audiences today have become picky and smart, and rightfully so.

I care about the connection with the audience. Film is such a powerful medium. Movies can change the way people think.

I think people who make movies and have invested a lot of money in them get frightened that if they challenge an audience they are going to repel them. And I think the opposite; it's really true.

It is a very unusual sector and the one thing I would ask of them is to understand that for most of them one-third of their films are being financed by the taxpayer and that carries huge accountability and responsibility.

People are very reluctant to invest unless they know it's going to be a sure thing, and let's face it: film is never a sure thing.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.