Salesforce's Chatter is what convinced me that the company understood what is going on in the enterprise; this was the biggest attraction for me. I saw that Salesforce understands social.
Sentiment: POSITIVE
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
I think social media, it in a way forces companies to be more authentic or more transparent because it gives a voice to the consumer and a reach to the consumer that they didn't have before.
Back when 'social' had a broad definition, you could almost say that Yahoo Finance chat was the first social product.
It's fantastic to be known as a company that responds quickly to users, shares great resources and friendly banter with them over Twitter, and forges relationships on Pinterest, Facebook, and every other social media site out there.
The reason the social-networking phenomenon is something that I invested in early and massively - I led the Series A financing for Friendster; I founded a company called Socialnet in 1997; I founded LinkedIn; and I was part of the first round of financing in Facebook - it sounds trivial, but people matter.
The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies.
Companies and managers that find a way to harness social media stand to gain.
There is a significant momentum behind the social Internet. A wide range of public investors were very enthusiastic about that.
Sales teams use social media to generate leads and track clients as they move through the sales funnel. Operations and distribution teams forecast supply chains, while research and development squads brainstorm product ideas.
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
No opposing quotes found.