We were licencees of Sara Lee Corp's air freshener brand Ambi Pur, which they sold to Procter and Gamble. So we handed it over to Procter and Gamble. Now we will introduce our own brand of air freshener.
Sentiment: POSITIVE
Your premium brand had better be delivering something special, or it's not going to get the business.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
From our group, we've had joint ventures with a lot of international companies: Procter & Gamble, General Electric, Sara Lee, currently with Hershey's and Tyson. We've learned a lot of the best practices.
Brands are born, not created.
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
A brand is a voice and a product is a souvenir.
Brands are all about trust. That trust is built in drops and lost in buckets.