Your premium brand had better be delivering something special, or it's not going to get the business.
Sentiment: NEGATIVE
Sometimes you pay a premium to get what you want.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Premium content matters.
I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
Unfortunately, being a brand is really important nowadays.
By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
A premium support program is different than a voucher program. They're just fundamentally different.
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