In the Twenties and Thirties, refrigerated railcars allowed growers to transport apples over great distances, and, thanks to cold-storage warehouses, wholesalers and retailers could keep them for long periods of time.
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Here's a bit of Discovery Channel for you - apples don't last forever. They can stay fresh for a long time, especially when refrigerated, but definitely not from December into the month of March.
The trees that are slow to grow bear the best fruit.
I always have applesauce in my fridge, and when traveling I take protein bars just in case I get hungry. They're my go-to snack.
Think of the first Apple II being shipped in 1977. It took almost a decade for it to land in my school where I could see it.
By the time of the Civil War, there were many kinds of apples growing across the United States, but most of them didn't taste very good, and as a rule, people didn't eat them. Cider was cheaper to make than beer, and many settlers believed fermented drinks were safer than water. Everyone drank hard cider.
I had never been in a supermarket before coming to America. At home, my parents wouldn't let me open the refrigerator, because they worried I'd damage the door by opening it too many times.
I think the only reason you visit an Apple store is because you wonder what life is like on another planet.
Fruit often ends up rotting in the crisper drawer. Well, that's the wrong place to put it. Out of sight, out of mind. The kids all know where the junk-food shelf is. Make the fruit that easy to get to. Put a big huge bowl of fruit on the counter.
It's important to be able to keep things fresh, no matter what age you are, or how many years you've been in the industry.
Why not upset the apple cart? If you don't, the apples will rot anyway.