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In the Twenties and Thirties, refrigerated railcars allowed growers to transport apples over great distances, and, thanks to cold-storage warehouses, wholesalers and retailers could keep them for long periods of time.

The revolution is not an apple that falls when it is ripe. You have to make it fall.

Here's the thing about Apple technology: once you own a piece, you want to use it.

Here's a bit of Discovery Channel for you - apples don't last forever. They can stay fresh for a long time, especially when refrigerated, but definitely not from December into the month of March.

Fruit often ends up rotting in the crisper drawer. Well, that's the wrong place to put it. Out of sight, out of mind. The kids all know where the junk-food shelf is. Make the fruit that easy to get to. Put a big huge bowl of fruit on the counter.

And there never was an apple, in Adam's opinion, that wasn't worth the trouble you got into for eating it.

More businesses should be following Apple's stance in encouraging more investment in sustainability.

You know, I lose patience really easily; I'd rather shop in the grocery store than in the department store. I can pick an apple like nobody's business.