You never undertake a project because you think other people will like it - because that way lies madness - but rather because you believe in it.
Sentiment: NEGATIVE
Most projects that I've done are really not about the project. They're about what's going on inside and around, that journey that we're all on, and what I can do to help that journey further itself and be of encouragement to somebody.
Don't undertake a project unless it is manifestly important and nearly impossible.
I like being free to take on any project that inspires me and to trust that the work will speak for itself.
Sometimes you never fully understand why you are attracted to a project until you get deeper into it.
I think what happens is that you do the project first, then you think about what it's about. Years later, you figure out why you've done things.
I consider projects very deeply, but there's always a point in your life where there's a bit of randomity.
Every project is a race between your enthusiasm and your ability to get it done. Go fast. Don't slow down. A year from now, new things will interest you.
I don't think in terms of projects.
Every project has to stand on its own. It's a different identity within each project, and I feel like that's the way it should be.
It's kind of a rule of thumb for me to self-doubt going into any kind of project. I always think that I shouldn't be doing it and I don't know how to do it and I'm going to fail and that I fooled them. I always try to find a way out.
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