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Don't undertake a project unless it is manifestly important and nearly impossible.

Some projects go as you hope or imagine, and some change or reveal themselves in a different way; it depends.

Certain projects find you at the right time.

Most projects that I've done are really not about the project. They're about what's going on inside and around, that journey that we're all on, and what I can do to help that journey further itself and be of encouragement to somebody.

I consider projects very deeply, but there's always a point in your life where there's a bit of randomity.

You never undertake a project because you think other people will like it - because that way lies madness - but rather because you believe in it.

I think sometimes we in the industry have to do ambitious projects.

I don't work on a project unless I believe that it will dramatically improve life for a bunch of people.

I'm certainly grateful that there were projects that I did that people responded to. It would be a nightmare if it were the other way around. But it's sometimes a little disheartening.