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As patients and consumers, we are better informed today about our health care than any previous generation.

More and more surveys in the US are indicating a change in values taking place among consumers, who become more concerned about quality of life, food, health and the environment.

It's the age of information and we need to just get as informed as we can about what other things might help us live healthy lives.

The world is now awash in data and we can see consumers in a lot clearer ways.

We don't have enough data about how lifestyle decisions impact our health.

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

The goal of having more and more information is really to better be able to predict what is your health outcome going to be.

Nearly every business collects metrics on inventory, sales, and workplace process. Health care has been slow to measure these kinds of outcomes. Increasingly, general medicine, via either managed care or large practice settings, is improving by collecting data through electronic records and refining practice based on what works.

We all want more information available when making health care decisions for ourselves and our families.

We have really good data that show when you take patients and you really inform them about their choices, patients make more frugal choices. They pick more efficient choices than the health care system does.