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We all want more information available when making health care decisions for ourselves and our families.

We have really good data that show when you take patients and you really inform them about their choices, patients make more frugal choices. They pick more efficient choices than the health care system does.

How most consumers collect and interpret health information has changed.

That's one of the ironies of our time: Right when we're on the edge of serious improvements in health care, we're also cooking the planet.

People use so much more health care when they live longer.

An enormous piece of the cost in our health care system today is driven by lifestyle decisions, and so we all have an effort to do better.

The consumer is really underutilized in health care.

We're a high-volume, low-margin business, so we decided to reinvent our own approach to health care.

It's the age of information and we need to just get as informed as we can about what other things might help us live healthy lives.

In health care today, we spend most of the dollars - in terms of treating disease - in the last two years of a person's life.