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Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things.

Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.

When I was in South Africa, I was meeting with people who never heard of Lego bricks. And yet, when I was like, 'Here they are,' they immediately got it. They saw the appeal, were snapping bricks and creating their little creations right there immediately.

I am an artist who works with Lego.

If Bill Finger created Batman, where is Bill Finger's byline on my strip? It is conspicuous by its absence.

There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.

These properties that get made into movies, some are easier than others. When they first said, 'Yeah, they're making a movie out of Lego,' I said, 'Lego what? What does that even mean?' And it's such a good concept.

There are no extra pieces in the universe. Everyone is here because he or she has a place to fill, and every piece must fit itself into the big jigsaw puzzle.