Quote

When I was in South Africa, I was meeting with people who never heard of Lego bricks. And yet, when I was like, 'Here they are,' they immediately got it. They saw the appeal, were snapping bricks and creating their little creations right there immediately.

I do hear from people at my exhibition about seeing these things made from this toy from their childhood, and it brings them back. They'll go and buy a set of Lego from the gift shop because of that nostalgia and seeing it at the art exhibition.

I think it's becoming very acceptable for adults and teenagers to be playful lifelong. You know, it's very acceptable to be a video gamer and be 35 years old. It's acceptable to be a Lego adult fan and build amazing things, even though you're 40 or 25 years old.

When I see my kids totally into their Legos, it brings me back to the days I was hanging out and playing with my monster models. It brings me there in a second.

Children need to move to develop their brain; it's a natural urge. That's why boys will run after a ball and play soccer despite how many video games are available to them, and they can't help themselves from building with Lego bricks as well. They want to be creating something that's uniquely their own.

I don t think cartoons are only for kids, but I think kids will love anything as long as it's visually interesting.

These properties that get made into movies, some are easier than others. When they first said, 'Yeah, they're making a movie out of Lego,' I said, 'Lego what? What does that even mean?' And it's such a good concept.

The team behind 'The Lego Movie' approached me. They wanted to do something extra special for the Academy Award performance of best song nominee 'Everything is Awesome.' They had seen my earlier version of a Lego Oscar statue, and I was happy to take on the challenge.

I'm pretty skeptical about a lot of the toys on the market, especially for young kids. Most of them just add these new technologies just to make more flashing lights.