If the rules of creativity are the norm for a company, creative people will be the norm.
Sentiment: NEGATIVE
Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.
Everyone has a creative impulse, and has the right to create, and should.
What I think tailors the creativity of most people are the rules that we learn from the age we are very small - in school, our parents.
If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.
Creativity is an inherent human quality of the highest order. When we create, we become more than the sum of our parts.
Creativity requires the courage to let go of certainties.
Creativity's about ownership.
The very essence of the creative is its novelty, and hence we have no standard by which to judge it.
Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.
I'm a believer in just open, free-form creativity, and you never know the surprises that life has in store, and that, purely on a creative level, there's no such thing as rules.