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There's a wealth of talent that lies in all of us. All of us, including those who work in schools, must nurture creativity systematically and not kill it unwittingly.

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

My parents always pushed creativity on us, but they made it seem like the fun thing to do.

A lot of people forget how important it is to be creative. We get caught up in getting ahead and in day-to-day minutiae. But creativity is a fundamental mode of expression, as is being tenacious and standing by your own convictions and passions, even if it's not the 'popular' choice.

Creativity is an inherent human quality of the highest order. When we create, we become more than the sum of our parts.

I believe this passionately: that we don't grow into creativity, we grow out of it. Or rather, we get educated out if it.

I think that a lot of people just don't understand creativity.

After so many years, I've learned that being creative is a full-time job with its own daily patterns. That's why writers, for example, like to establish routines for themselves.

For most people, creativity is a serious business. They forget the telling phrase 'the play of ideas' and think that they need to knuckle down and work more. Often, the reverse is true. They need to play.