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People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people.

Today, in the Internet gold rush, so many people go into dot-com jobs right from school or even before finishing. Their motivation is understandable, but sometimes they just lack experience.

I have reviewed literally hundreds of dotcoms in my drive to bring Boomer Esiason Foundation onto the Internet, and have selected ClickThings as a partner because of the advanced technology it offers small business, and its understanding of the entrepreneurial spirit of the small business community.

The target market is for people who have not been entrenched in Web culture.

When I started Netscape I was brand new out of college and all the aspects of building a business, like balance sheets and hiring people, were new to me.

During the dot-com days, one could take just about any company public and reap fortunes. All you had to do was to make sky-high projections for growth, say you were in the Internet space, and go along with unscrupulous investment bankers and their analysts.

So many dot-com companies were formulated on air.

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.

My first job was as a programmer. So I feel like I'm familiar with the information technology sector and the information technology culture.