Quote

Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.

The Web and new technology offer more opportunities to reach a world market at a lower price. Today, a person can start a business at home and reach the world market.

A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.

Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Well, another market is being created now out of Internet technology.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

When you get money you're always a target because there's always somebody who needs money out there.

You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.

Marketing is designed to bring people into something.

Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.